As a luxury travel consultant, I specialise in curating high-level personalised travel experiences that go beyond the ordinary. No longer just for billionaires, ultra-luxurious holidays costing £100,000 or more are growing in popularity. But what’s driving this boom, where are these high-spenders heading, and what makes these experiences truly unforgettable? Let me take you behind the scenes.
Why Six-Figure Travel Is Booming
Several factors have contributed to the rise of six-figure travel.
Post-Pandemic Revenge Travel – After years of restrictions, affluent clients are eager to make up for lost time, opting for extravagant, bucket-list trips.
Experiential Over Materialism – Many high-net-worth individuals, particularly millennials and Gen Z, prioritise experiences over possessions, choosing unique and immersive travel over luxury goods.
Customisation & Exclusivity – My clients seek highly personalized, exclusive experiences, from private yacht charters to ultra-luxury safari lodges. Attention to detail is key to select exactly the right experience for them, what to combine it with, and how best to get there.
The Importance of Bespoke Experiences – I spend significant time understanding my clients—what they want to feel, see, and do—to craft completely personalized itineraries that go beyond traditional tourism.
The Rise of Ultra-Wealthy Individuals – A growing number of millionaires and billionaires worldwide means a larger market for high-end travel, clients .
Social Media & Status – Luxury travel is often showcased on social platforms, influencing others to aspire to and invest in high-end experiences.
Celebrations & Multigenerational Travel – More families are choosing luxury travel to mark milestones, such as anniversaries, weddings, and birthdays, as well as organizing multi-generational trips that bring together different age groups in exclusive, stress-free environments.
What My Clients Are Spending On
Six-figure travel is about more than just five-star hotels; it’s about unique, over-the-top experiences that money can buy, including:
Private Jet Excursions – From fully customized world tours to private island landings, jets are the preferred mode of travel for my ultra-wealthy clients.
Exclusive Safari Adventures – Personalized, all-inclusive African safaris with private guides, luxurious accommodations, and helicopter transfers.
Luxury Expedition Cruises – Voyages to Antarctica, the Galápagos, or the Arctic aboard elite expedition yachts with gourmet dining and expert-led experiences.
Private Island Retreats – Booking entire islands in destinations like the Maldives, Fiji, or the Caribbean for ultimate privacy and indulgence.
Luxury Celebration Packages – Customised experiences for milestone celebrations, from exclusive castles in Europe to luxury yacht parties in the Mediterranean.
Multigenerational Family Getaways – Organising private villas, chartered yachts, and heritage trips tailored for families spanning different generations.
Space Travel & Underwater Resorts – The ultimate frontiers for elite travellers include orbital flights and underwater hotels offering unparalleled views of marine life.
Where My Clients Are Going
While traditional luxury destinations like Paris, the Maldives, and Bora Bora remain popular, my clients are seeking more unique and remote locations, such as:
Antarctica – Luxury expeditions with heated domes and personal guides.
Patagonia, Chile – Private eco-lodges surrounded by untouched nature.
Bhutan – High-end wellness retreats in the Himalayan kingdom.
Iceland – Exclusive glacier adventures and private hot springs experiences.
Raja Ampat, Indonesia – Unspoiled diving paradise with private yacht charters.
Caribbean – Private Islands offer an extremely personalised space ideal for special occasions.
Italy - Incorporating the Venice Simplon Orient-Express, with super cars, truffles and some of the best hotels and villas in the world.
Who’s Booking These Trips?
Six-figure travellers are no longer just CEOs and celebrities. The demographics have expanded to include:
Tech Entrepreneurs & Crypto Millionaires – Digital wealth has created a new class of luxury travellers.
High-Earning Millennials & Gen Z – Many prioritize experiential travel over traditional investments like real estate.
Luxury Influencers & Content Creators – Some travel for business, partnering with elite brands to showcase high-end experiences.
Ultra-High-Net-Worth Families – Multigenerational travel is on the rise, with families renting entire resorts or private villas for exclusive reunions.
Corporate Executives & Business Owners – Rewarding themselves with top-tier experiences for work-life balance.
SKI - Spend Kids Inheritance - many Baby Boomers have been incredibly successful and often careful with their spending habits have now retired, their children are financially secure and they are enjoying spending their wealth on unforgettable experiences. Something to tell the grandchildren!
Couples & Families Celebrating Milestones – From destination weddings to once-in-a-lifetime anniversary trips, high-spending travellers are investing in meaningful celebrations.
The Future of Six-Figure Travel
As more people chase exclusive, tailor-made experiences, the luxury travel industry is set to keep expanding. With advances in private aviation, eco-luxury lodges, mega yachts and even space tourism, the definition of high-end travel will continue to evolve.
For my clients, six-figure travel is less about the price tag and more about the unforgettable memories and once-in-a-lifetime experiences. Whether it’s a private island getaway, an exclusive cultural immersion, or even a trip to space, the world of ultra-luxury travel is more thrilling than ever. Successfully executing ultra-high-value itineraries takes a considerable amount of thought, time, effort and attention to detail, with lots of detailed discussions with my clients to ensure no stone is unturned.
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